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Information for Advertisers
 Editorial scope
 Circulation & audience
 Reader profile
 Advertising opportunities
 *New in 2008*
 2008 Features calendar
 Digital specifications
 Inserts
 Web advertising
 Online specifications
 Contacts
 2008 Media Pack (PDF)

As the most widely read journal in the field of laboratory animal science, Lab Animal is a valuable resource for the veterinarians, technicians, facility managers and IACUC members who work tirelessly behind the scenes of biomedical research. Lab Animal has a 37-year track record of supplying timely and relevant peer-reviewed information that the animal research community can rely on. Lab Animal is unique in offering a variety of expert-written content on a full range of pertinent topics in animal research: animal care and husbandry; diagnosis and treatment; facility planning, design and management; staff training and education; and updates and information on regulations and legislation pertaining to laboratory animal science.

Lab Animal pledges to continue to fulfill its role as a resource for the unsung heroes of biomedical research. As our readers are committed to ensuring the humane and efficient care of the animals on which our modern medical breakthroughs rely, so we are committed to bringing them the most current and relevant information, whether the focus is on occupational health and safety, emerging animal models, career planning, or the latest techniques and products.

In keeping with this goal, Lab Animal has some exciting new developments to announce. In 2008, we will be expanding our journal by adding a full issue for the month of August. We're growing to accommodate the increase in new information afforded by advances in animal research.

In addition, our new Product Focuses will provide overviews of specific product categories commonly used in animal research facilities. These targeted pieces will help our readers make educated decisions about the supplies they use. And Lab Animal Offers, a direct-response voucher book, will help save them money if they decide to purchase.

We hope 2008 will be a banner year for Lab Animal, and we invite you to help us make it great.

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Editorial scope

Lab Animal is a peer-reviewed journal for professionals in animal research that emphasizes proper management and care. Editorial features include:

  • Facility design
  • Transgenics
  • New animal models
  • Lab animal care and nutrition
  • Environmental enrichment
  • Pain management
  • Diagnostics and screening
  • The regulatory environment
  • Education, training, and career paths (including job listings)
  • Surgical techniques
  • Exotics
  • New lab equipment
  • Personnel and facility management
  • Preparing for and avoiding emergencies

Lab Animal publishes timely and informative editorial reaching both the academic world and applied research industries involved in genetic engineering, human and animal therapeutics, and pharmaceutical drug discovery.

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Circulation & audience

100% qualified subscribers*

Only industry qualified individuals can receive Lab Animal, thereby providing a targeted, easily identifiable circulation for our advertisers.

Total circulation: 10,000*
pass-along rate of 2.5**
Total pass-along readership: 25,000

Lab Animal is the only journal in the animal research field with a circulation verified by the Business Publications Audit (BPA), providing you with a guarantee of exactly how many Lab Animal readers you're reaching. 86% of Lab Animal's circulation is 1 year qualified and 100% is 2 year qualified. This means that Lab Animal's audited circulation is fresh.

AUDIENCE

A direct written request is required for each individual subscription to Lab Animal. This verifies the loyal and committed audience that considers Lab Animal an important source for up-to-the-minute developments in the animal research field.

*Source: BPA, June 2007
**Source: Readex study, June 2007

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Reader profile*



*Source: BPA, June 2007
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Advertising opportunities

In addition to display advertising in our regular monthly issues, we offer great opportunities to increase your company's visibility to our readers.

Buyers' Guide
The Lab Animal Buyers' Guide, distributed in December, provides a comprehensive listing of the most trusted and respected vendors supplying the animal research professional. Year after year, it is Lab Animal's most referenced and most circulated issue.

Product Profiles
Lab Animal's Product Profiles are supplier-written essays describing the performance of an interesting new product or an innovative application of an existing product. Product Profiles are not peer-reviewed and are marked as an advertising section.

Online Opportunities
Reinforce and extend the reach of your print advertising by gaining worldwide exposure with an online campaign on the Lab Animal website, http://www.labanimal.com. The site is monitored to provide in-depth demographic reports and rotating banners to guarantee advertisers equal exposure. 37% of Lab Animal readers visit the site more than once a month.

Opportunities are also available on Lab Animal's electronic Table of Contents (eTOC), which is sent out to subscribers in advance of each new issue, allowing you to reach the inboxes of your potential customers.

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*New in 2008*

The Lab Animal Buyers' Guide, distributed every December, provides a comprehensive listing of the most trusted and respected vendors supplying the animal research professional. Year after year, it's Lab Animal's most referenced and most circulated issue.

Product Focuses
New in 2008, Lab Animal will feature a Product Focus in every other issue, reviewing specific categories of popular products in the animal research field. Topics (to be confirmed) will include animals, caging, feed and diets, enrichment and surgical equipment. You can submit your product for inclusion in a Product Focus by contacting your Lab Animal Account Manager. Product Focuses are not peer-reviewed and are marked as an advertising section.

Lab Animal Offers
Two editions are planned for 2008! Lab Animal Offers is a new concept in direct response marketing. An independently printed piece comprised of coupons from industry suppliers, Lab Animal Offers is a direct-response voucher book designed to promote your product offers and information. The booklet will be mailed with our April and November issues and will enjoy the benefits of bonus distribution to the industry's key meetings/events as listed in our editorial calendar.

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2008 Features calendar

Click here for the calendar (PDF)

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Digital specifications

Click here for digital specifications.

Click here for mechanical specifications.

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Inserts

Advertisers can supply preprinted inserts; specifications and rates should be discussed with their representatives. Three sample copies of an insert must be sent to the production department for inspection and approval one month prior to the issue date of insertion. Approved inserts must arrive at the printer two weeks prior to the issue date to guarantee insertion. We are not responsible for shipments that are delayed for any reason.

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Web advertising

Advertisers who wish to advertise online should discuss availability and specifications with their representative.

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Online specifications

Electronically supplied materials are due seven business days before the scheduled start date; conventionally supplied materials are due 14 business days prior.

Banners must be either 120x600 or 468x60 pixels, in .gif format via disk, email or FTP. Color gamut should be restricted to the 216 color Netscape Color Cube. Additional details on the color palette of Netscape Navigator and Microsoft Internet Explorer can be obtained from http://www.lynda.com.com/hex.html. Optimize banners by making the final file size as small as possible, and no larger than 30k. Incorrectly sized banners will be proportionately scaled to fit on a neutral background. Conventionally supplied banners will be assessed a one-time fee of $250. Please specify the URL to which the banner should link.

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Contacts

Display Advertising
Sales Manager
T: 212 726 9600
F: 212 696 9481
E: display@labanimal.com

Classified Advertising, Events and Announcements
T: 800 989 7718
F: 800 989 7103
E: classified@labanimal.com

Print Production
T: 212 726 9327
F: 212 545 9540
E: ad_traffic@natureny.com
W: http://npg.nature.com/npg/adprod/intro.jsp

Please send ad material to:
Lab Animal
Attn: Print Production
75 Varick St, 9th Fl
New York, NY 10013

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ISSN: 0093-7355
EISSN: 1548-4475
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